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AT&T Stadium | ```mediawiki | ||
AT&T Stadium Seating Chart Guide | |||
AT&T Stadium, located in Arlington, Texas — midway between Dallas and Fort Worth — is one of the most technologically advanced sports venues in the United States. Opened on August 20, 2009, the stadium serves as the home of the Dallas Cowboys, the National Football League franchise based in the Dallas–Fort Worth metroplex. The stadium's standard seating capacity is approximately 80,000, expandable to more than 105,000 for major events through the addition of temporary seating configurations.<ref>[https://www.attstadium.com/stadium-info/ "Stadium Info"], ''AT&T Stadium Official Website''.</ref> It is renowned for its retractable roof, a 160-yard-wide high-definition video board, and its role as a host venue for events ranging from NFL games and college football to international competitions and major concerts. This guide provides a comprehensive overview of the stadium's seating layout, section-by-section breakdown, ticket and parking cost considerations, accessibility features, and practical guidance for attending events. Understanding the seating configuration in advance is essential for maximizing any visit, whether for a regular-season NFL game, a playoff matchup, a FIFA World Cup match, or a major concert. | |||
AT&T | |||
The | == History == | ||
AT&T Stadium's origins trace back to the early 2000s, when the Dallas Cowboys sought to replace the aging Texas Stadium in Irving, which had served as their home since 1971. The decision to build a new facility was driven by the need for modern amenities, increased capacity, and a more engaging environment for fans. Construction began in 2007 in Arlington, Texas, and the stadium officially opened on August 20, 2009, with a concert by U2, marking a milestone in the region's sports and entertainment history.<ref>[https://www.dallasnews.com/sports/cowboys/2009/08/21/u2-opens-att-stadium-in-style/ "U2 opens AT&T Stadium in style"], ''Dallas Morning News'', August 21, 2009.</ref> The project was a collaborative effort between the Cowboys organization, the City of Arlington, and private investors, with Arlington voters approving a sales tax increase in 2004 to help fund the estimated $1.15 billion construction cost.<ref>[https://www.star-telegram.com/sports/nfl/dallas-cowboys/article3831732.html "Arlington voters approve Cowboys stadium"], ''Fort Worth Star-Telegram'', May 2004.</ref> | |||
Since its opening, the stadium has hosted numerous high-profile events, including Super Bowl XLV in February 2011, the College Football Playoff National Championship, the NCAA Men's Basketball Final Four, and, most recently, matches during the 2026 FIFA World Cup.<ref>[https://www.nfl.com/super-bowl/history/venues "Super Bowl History by Venue"], ''NFL.com''.</ref> The stadium has also hosted international soccer matches prior to 2026, establishing a track record with large-scale global audiences. In 2026, AT&T Stadium served as a host venue for the FIFA World Cup, including group stage matches featuring prominent national teams, drawing international attention and record attendance figures for the Arlington venue.<ref>[https://www.fifa.com/fifaworld cup/destination/dallas "Dallas — FIFA World Cup 2026 Host City"], ''FIFA.com'', 2026.</ref> | |||
The | The stadium's history is also marked by continuous technological improvements. Premium seating areas, including multiple club levels and suite configurations, have been expanded and upgraded over the years. The stadium has served as a testing ground for LED lighting systems, high-speed Wi-Fi infrastructure, and mobile-first fan experience platforms, developments that have influenced venue design standards across North American professional sports. These investments reflect the Cowboys organization's positioning of AT&T Stadium not merely as a football venue but as a year-round multipurpose events facility. | ||
== | == Geography == | ||
AT&T Stadium is a | AT&T Stadium is located in Arlington, Texas, a city of approximately 400,000 residents situated between Dallas to the east and Fort Worth to the west within the Dallas–Fort Worth–Arlington metropolitan area.<ref>[https://www.census.gov/quickfacts/arlingtoncitytexas "Arlington city, Texas QuickFacts"], ''U.S. Census Bureau''.</ref> The stadium is not located in Dallas or Irving, a distinction that is frequently misunderstood given the Cowboys' historical association with Dallas. It sits near the intersection of Interstate 30 and Texas State Highway 360, two of the primary arterial routes connecting the eastern and western portions of the metroplex, making it accessible from both downtown Dallas (approximately 20 miles east) and downtown Fort Worth (approximately 15 miles west). | ||
The stadium's location within Arlington places it in close proximity to several other major entertainment destinations. Globe Life Field, home of the Texas Rangers of Major League Baseball, is located immediately adjacent to AT&T Stadium, making the area one of the most concentrated sports and entertainment districts in the country. The AT&T Stadium complex is also near Texas Live!, a large dining and entertainment district that opened in 2018 and features restaurants, bars, and event spaces designed to serve visitors before and after stadium events.<ref>[https://worldcup2026.jp/en_us/2026/02/14/dallas-texas-live-guide/ "Dallas Live! Complete Guide to Texas Live!"], ''worldcup2026.jp'', February 14, 2026.</ref> The Dallas/Fort Worth International Airport is located approximately 20 miles north of the stadium, while Dallas Love Field is roughly 25 miles to the northeast. | |||
The surrounding area has undergone substantial development since the stadium's opening, with hotels, restaurants, and retail establishments expanding significantly in the blocks immediately adjacent to the venue. This growth reflects Arlington's deliberate strategy of concentrating entertainment infrastructure in a defined district to maximize economic activity and visitor convenience. | |||
== Architecture == | |||
AT&T Stadium was designed by HKS Architects (formerly HKS Sport + Entertainment) and is widely regarded as a landmark of contemporary sports architecture. The stadium's most distinctive exterior feature is its arching steel roof structure, supported by two massive steel arches spanning 1,292 feet, which frame the building and give it a profile recognizable from the surrounding highway corridors.<ref>[https://www.hksinc.com/our-work/projects/att-stadium/ "AT&T Stadium"], ''HKS Architects''.</ref> The exterior combines glass and steel cladding, allowing natural light to enter the interior during daytime events. The retractable roof panels, which operate independently of the fixed arch structure, can be opened or closed in approximately 12 minutes and cover roughly 66 percent of the seating bowl when closed.<ref>[https://www.attstadium.com/stadium-info/ "Stadium Info"], ''AT&T Stadium Official Website''.</ref> | |||
The stadium's most celebrated technological feature is its center-hung video board, which measures 160 feet wide and 72 feet tall on each of its two primary screens, making it among the largest permanent video displays in any sports venue in the world at the time of its installation.<ref>[https://www.dallasnews.com/sports/cowboys/2009/08/20/att-stadiums-massive-video-board/ "AT&T Stadium's massive video board"], ''Dallas Morning News'', August 20, 2009.</ref> The display spans nearly the full length of the field and hangs at a height designed to provide clear sightlines from all seating levels. | |||
AT&T Stadium | |||
Inside, the seating bowl is arranged in a continuous tiered configuration that minimizes obstructed sightlines. The concourses are designed with above-average width to manage high-volume foot traffic during major events, and the stadium incorporates a high-speed distributed antenna system and Wi-Fi network capable of supporting simultaneous connectivity for tens of thousands of devices. The stadium's mobile application allows guests to access real-time wayfinding, concession menus, and, at certain events, mobile ordering with in-seat delivery to designated sections. | |||
== | == Seating Chart and Layout == | ||
AT&T Stadium is | Understanding AT&T Stadium's seating chart is essential for making informed ticket purchasing decisions, as the venue's multiple levels and section configurations vary significantly in price, sightlines, and amenities depending on both the event type and the specific seat location. | ||
The | === Seating Levels === | ||
AT&T Stadium is organized across four primary seating levels. The Field Level consists of sections numbered in the 100s and is the closest to the playing surface, wrapping around the field from end zone to end zone along both sidelines. Field Level sideline seats, particularly those in sections 101 through 120 (west sideline) and 121 through 140 (east sideline), are among the most sought-after and highest-priced seats in the stadium for NFL games. Field Level end zone sections provide a straight-on view of offensive play in one direction but a more distant perspective on the opposite end of the field.<ref>[https://www.attstadium.com/seating/ "Seating Information"], ''AT&T Stadium Official Website''.</ref> | |||
The Club Level, comprising sections in the 200s and associated with the stadium's premium club seat offerings, sits above the Field Level and provides an elevated sideline or corner perspective on the action. Club Level seats include access to climate-controlled club lounges, upscale concessions, and wider-than-standard seating. This level is subdivided into multiple named club products, including the AT&T Club along the east sideline and the Miller Lite Club along the west sideline, each with its own associated amenities and entry points. | |||
The | |||
The | The Suite Level, located above the Club Level, houses the stadium's 342 suites arranged in tiers around the seating bowl. Suites range in configuration from smaller private boxes accommodating 12 to 15 guests to larger party suites capable of hosting 30 or more. Suite access is primarily available through season-long lease agreements with the Cowboys organization, though individual suite rentals are offered for select events. Suite level guests enter through dedicated entry points on the stadium's upper exterior and access private elevators and corridors separated from the general public concourse system. | ||
The Upper Level, with sections numbered in the 300s, constitutes the highest tier of permanent seating in the stadium. Upper Level sections run continuously around the seating bowl from end zone to end zone. Sections 301 through 320 cover the west sideline upper deck, while sections 321 through 340 run along the east sideline. End zone upper sections, numbered in the 430–450 range, offer the most affordable entry points for NFL games and are generally the first areas to fill with general admission or lower-cost tickets. Despite their height, many upper-level sections maintain adequate sightlines due to the stadium's steep rake angle, which was designed to bring upper-level fans visually closer to the field than a shallower pitch would allow. | |||
The | === End Zone vs. Sideline Considerations === | ||
The choice between end zone and sideline seating at AT&T Stadium involves trade-offs between price, perspective, and proximity. Sideline seats at every level provide a lateral view of the full length of the field and are preferred by fans who want to track formations, routes, and defensive alignments. End zone seats offer a direct view into the offensive backfield on the near end but require fans to look nearly the full 100-yard length of the field to observe play at the opposite end. For high-scoring games or events with significant action concentrated near one end zone, this distinction can materially affect the viewing experience. End zone sections at the Field and Club levels are generally priced lower than their sideline counterparts at the same level. | |||
== | === Seating for Concerts and Special Events === | ||
AT&T Stadium | For concerts and non-football events, AT&T Stadium's seating chart undergoes significant reconfiguration. The NFL field is converted to a stage floor, with the stage typically positioned at one end zone and floor seating, including general admission (GA) pit areas, arranged on the field surface. In floor configurations, Field Level sections adjacent to the stage are often removed from public sale or converted to production holds, while upper-level sections benefit from elevated sightlines that may actually improve concert viewing relative to floor-level standing positions. The retractable roof status for concert events varies depending on artist and production specifications, as many large-scale productions prefer the enclosed acoustic environment of the closed roof configuration. Seating charts for specific concerts are published by the event promoter and the stadium in advance, and configurations vary enough between events that patrons are advised to review the specific chart for their event rather than assuming NFL seating maps apply. | ||
== Ticket Pricing and Cost Considerations == | |||
Ticket pricing at AT&T Stadium varies widely based on the event type, seat location, and market demand. For regular-season NFL games, face-value tickets for upper-level end zone seats typically begin in the range of $60 to $100 on the primary market, while Club Level sideline seats may run $200 to $500 or more depending on the opponent and game significance. Postseason games carry a substantial premium; lower-level sideline seats for playoff games routinely exceed $500 on the primary market, and resale prices on secondary platforms can escalate sharply as game day approaches if demand outpaces supply. | |||
For major international events, pricing dynamics differ further. During the 2026 FIFA World Cup, AT&T Stadium hosted multiple group stage and knockout round matches, and official ticket prices for group stage matches were set by FIFA at tiered face values, with the highest category sideline tickets priced in the several-hundred-dollar range.<ref>[https://www.fifa.com/fifaworld cup/destination/dallas "Dallas — FIFA World Cup 2026 Host City"], ''FIFA.com'', 2026.</ref> Secondary market resale prices for high-profile World Cup matches at AT&T Stadium reached $1,500 or more for group stage games involving prominent national teams, reflecting demand from international fan bases traveling to Texas for the tournament. Resale market data observed during the 2026 tournament indicated dynamic pricing behavior, with some listings declining from approximately $3,000 to approximately $1,500 within a 48-hour window as the event approached, suggesting that buyers willing to wait faced lower costs but also greater availability risk for desirable seat locations. | |||
A critical consideration for all AT&T Stadium events is that the base ticket price does not include parking. Parking at stadium-managed lots is charged separately, with standard surface lot parking typically priced between $30 and $75 per vehicle depending on proximity to the stadium entrance and event type, and premium covered or closer-access lots priced higher.<ref>[https://www.attstadium.com/parking/ "Parking Information"], ''AT&T Stadium Official Website''.</ref> Visitors arriving by rideshare services (Uber, Lyft) use designated drop-off and pickup zones on the stadium's perimeter, which can experience significant wait times during post-event departure periods at sellout crowds. Factoring parking, concessions, and merchandise, the total cost of attending a major event at AT&T Stadium can be substantially higher than the face value of the ticket itself, a pattern well understood by regular attendees of large-scale events at the venue. | |||
== | == Accessibility Features == | ||
AT&T Stadium provides accessibility accommodations throughout the venue in compliance with the Americans with Disabilities Act. Accessible seating is available at every level of the stadium, including Field Level, Club Level, and Upper Level sections, and is distributed across sideline and end zone positions to allow patrons to choose locations suited to their preferences. Companion seating is available adjacent to all accessible spaces, ensuring that guests with disabilities can be seated alongside members of their party.<ref>[https://www.attstadium.com/ada-accessibility/ "ADA Accessibility"], ''AT&T Stadium Official Website''.</ref> | |||
The stadium provides accessible entry through designated gates equipped with level-access entry points and automated door systems. Elevators connect all levels of the stadium, and accessible restrooms are located on every concourse level. Assistive listening devices are available for rental at Guest Services locations on the main concourse, and the stadium's video displays incorporate captioning for public address announcements during events. Guests requiring accessibility accommodations are advised to contact AT&T Stadium's guest services department in advance of their event to arrange specific seating needs or to request accessible parking in the lots designated for permit holders on the stadium's north and south perimeters. | |||
== Attractions == | |||
Beyond its role as a sports venue, AT&T Stadium draws visitors for a wide range of events throughout the year. In addition to the Cowboys' NFL schedule, the stadium regularly hosts major college football games, including Big 12 Conference matchups and neutral-site games between prominent national programs. The venue has hosted performances by a broad range of musical artists across genres, and its enclosed configuration with the retractable roof closed provides controlled acoustic conditions suited to large-production arena-scale concerts. | |||
The stadium maintains a permanent contemporary art collection on public display throughout its concourses and public spaces, featuring works by artists including Annette Lawrence, Lawrence Weiner, and Trenton Doyle Hancock, among others. This collection, which the Cowboys organization developed in partnership with curators prior to the stadium's opening, distinguishes AT&T Stadium from most sports venues in the country and is accessible to ticket holders during events as well as on scheduled public tour days.<ref>[https://www.attstadium.com/art-tours/ "Art Tours"], ''AT&T Stadium Official Website''.</ref> | |||
The surrounding area of AT&T Stadium in Arlington offers complementary visitor attractions. Texas Live!, located immediately adjacent to the stadium campus, provides dining and entertainment options in a purpose-built district designed to accommodate pre- and post-event crowds. Globe Life Field, home of the Texas Rangers and located steps from AT&T Stadium's northeast corner, makes the immediate vicinity one of the most active sports and entertainment zones in the southern United States. For visitors extending their time in the region, the Cosm imm | |||
Latest revision as of 02:50, 15 June 2026
```mediawiki AT&T Stadium Seating Chart Guide
AT&T Stadium, located in Arlington, Texas — midway between Dallas and Fort Worth — is one of the most technologically advanced sports venues in the United States. Opened on August 20, 2009, the stadium serves as the home of the Dallas Cowboys, the National Football League franchise based in the Dallas–Fort Worth metroplex. The stadium's standard seating capacity is approximately 80,000, expandable to more than 105,000 for major events through the addition of temporary seating configurations.[1] It is renowned for its retractable roof, a 160-yard-wide high-definition video board, and its role as a host venue for events ranging from NFL games and college football to international competitions and major concerts. This guide provides a comprehensive overview of the stadium's seating layout, section-by-section breakdown, ticket and parking cost considerations, accessibility features, and practical guidance for attending events. Understanding the seating configuration in advance is essential for maximizing any visit, whether for a regular-season NFL game, a playoff matchup, a FIFA World Cup match, or a major concert.
History
AT&T Stadium's origins trace back to the early 2000s, when the Dallas Cowboys sought to replace the aging Texas Stadium in Irving, which had served as their home since 1971. The decision to build a new facility was driven by the need for modern amenities, increased capacity, and a more engaging environment for fans. Construction began in 2007 in Arlington, Texas, and the stadium officially opened on August 20, 2009, with a concert by U2, marking a milestone in the region's sports and entertainment history.[2] The project was a collaborative effort between the Cowboys organization, the City of Arlington, and private investors, with Arlington voters approving a sales tax increase in 2004 to help fund the estimated $1.15 billion construction cost.[3]
Since its opening, the stadium has hosted numerous high-profile events, including Super Bowl XLV in February 2011, the College Football Playoff National Championship, the NCAA Men's Basketball Final Four, and, most recently, matches during the 2026 FIFA World Cup.[4] The stadium has also hosted international soccer matches prior to 2026, establishing a track record with large-scale global audiences. In 2026, AT&T Stadium served as a host venue for the FIFA World Cup, including group stage matches featuring prominent national teams, drawing international attention and record attendance figures for the Arlington venue.[5]
The stadium's history is also marked by continuous technological improvements. Premium seating areas, including multiple club levels and suite configurations, have been expanded and upgraded over the years. The stadium has served as a testing ground for LED lighting systems, high-speed Wi-Fi infrastructure, and mobile-first fan experience platforms, developments that have influenced venue design standards across North American professional sports. These investments reflect the Cowboys organization's positioning of AT&T Stadium not merely as a football venue but as a year-round multipurpose events facility.
Geography
AT&T Stadium is located in Arlington, Texas, a city of approximately 400,000 residents situated between Dallas to the east and Fort Worth to the west within the Dallas–Fort Worth–Arlington metropolitan area.[6] The stadium is not located in Dallas or Irving, a distinction that is frequently misunderstood given the Cowboys' historical association with Dallas. It sits near the intersection of Interstate 30 and Texas State Highway 360, two of the primary arterial routes connecting the eastern and western portions of the metroplex, making it accessible from both downtown Dallas (approximately 20 miles east) and downtown Fort Worth (approximately 15 miles west).
The stadium's location within Arlington places it in close proximity to several other major entertainment destinations. Globe Life Field, home of the Texas Rangers of Major League Baseball, is located immediately adjacent to AT&T Stadium, making the area one of the most concentrated sports and entertainment districts in the country. The AT&T Stadium complex is also near Texas Live!, a large dining and entertainment district that opened in 2018 and features restaurants, bars, and event spaces designed to serve visitors before and after stadium events.[7] The Dallas/Fort Worth International Airport is located approximately 20 miles north of the stadium, while Dallas Love Field is roughly 25 miles to the northeast.
The surrounding area has undergone substantial development since the stadium's opening, with hotels, restaurants, and retail establishments expanding significantly in the blocks immediately adjacent to the venue. This growth reflects Arlington's deliberate strategy of concentrating entertainment infrastructure in a defined district to maximize economic activity and visitor convenience.
Architecture
AT&T Stadium was designed by HKS Architects (formerly HKS Sport + Entertainment) and is widely regarded as a landmark of contemporary sports architecture. The stadium's most distinctive exterior feature is its arching steel roof structure, supported by two massive steel arches spanning 1,292 feet, which frame the building and give it a profile recognizable from the surrounding highway corridors.[8] The exterior combines glass and steel cladding, allowing natural light to enter the interior during daytime events. The retractable roof panels, which operate independently of the fixed arch structure, can be opened or closed in approximately 12 minutes and cover roughly 66 percent of the seating bowl when closed.[9]
The stadium's most celebrated technological feature is its center-hung video board, which measures 160 feet wide and 72 feet tall on each of its two primary screens, making it among the largest permanent video displays in any sports venue in the world at the time of its installation.[10] The display spans nearly the full length of the field and hangs at a height designed to provide clear sightlines from all seating levels.
Inside, the seating bowl is arranged in a continuous tiered configuration that minimizes obstructed sightlines. The concourses are designed with above-average width to manage high-volume foot traffic during major events, and the stadium incorporates a high-speed distributed antenna system and Wi-Fi network capable of supporting simultaneous connectivity for tens of thousands of devices. The stadium's mobile application allows guests to access real-time wayfinding, concession menus, and, at certain events, mobile ordering with in-seat delivery to designated sections.
Seating Chart and Layout
Understanding AT&T Stadium's seating chart is essential for making informed ticket purchasing decisions, as the venue's multiple levels and section configurations vary significantly in price, sightlines, and amenities depending on both the event type and the specific seat location.
Seating Levels
AT&T Stadium is organized across four primary seating levels. The Field Level consists of sections numbered in the 100s and is the closest to the playing surface, wrapping around the field from end zone to end zone along both sidelines. Field Level sideline seats, particularly those in sections 101 through 120 (west sideline) and 121 through 140 (east sideline), are among the most sought-after and highest-priced seats in the stadium for NFL games. Field Level end zone sections provide a straight-on view of offensive play in one direction but a more distant perspective on the opposite end of the field.[11]
The Club Level, comprising sections in the 200s and associated with the stadium's premium club seat offerings, sits above the Field Level and provides an elevated sideline or corner perspective on the action. Club Level seats include access to climate-controlled club lounges, upscale concessions, and wider-than-standard seating. This level is subdivided into multiple named club products, including the AT&T Club along the east sideline and the Miller Lite Club along the west sideline, each with its own associated amenities and entry points.
The Suite Level, located above the Club Level, houses the stadium's 342 suites arranged in tiers around the seating bowl. Suites range in configuration from smaller private boxes accommodating 12 to 15 guests to larger party suites capable of hosting 30 or more. Suite access is primarily available through season-long lease agreements with the Cowboys organization, though individual suite rentals are offered for select events. Suite level guests enter through dedicated entry points on the stadium's upper exterior and access private elevators and corridors separated from the general public concourse system.
The Upper Level, with sections numbered in the 300s, constitutes the highest tier of permanent seating in the stadium. Upper Level sections run continuously around the seating bowl from end zone to end zone. Sections 301 through 320 cover the west sideline upper deck, while sections 321 through 340 run along the east sideline. End zone upper sections, numbered in the 430–450 range, offer the most affordable entry points for NFL games and are generally the first areas to fill with general admission or lower-cost tickets. Despite their height, many upper-level sections maintain adequate sightlines due to the stadium's steep rake angle, which was designed to bring upper-level fans visually closer to the field than a shallower pitch would allow.
End Zone vs. Sideline Considerations
The choice between end zone and sideline seating at AT&T Stadium involves trade-offs between price, perspective, and proximity. Sideline seats at every level provide a lateral view of the full length of the field and are preferred by fans who want to track formations, routes, and defensive alignments. End zone seats offer a direct view into the offensive backfield on the near end but require fans to look nearly the full 100-yard length of the field to observe play at the opposite end. For high-scoring games or events with significant action concentrated near one end zone, this distinction can materially affect the viewing experience. End zone sections at the Field and Club levels are generally priced lower than their sideline counterparts at the same level.
Seating for Concerts and Special Events
For concerts and non-football events, AT&T Stadium's seating chart undergoes significant reconfiguration. The NFL field is converted to a stage floor, with the stage typically positioned at one end zone and floor seating, including general admission (GA) pit areas, arranged on the field surface. In floor configurations, Field Level sections adjacent to the stage are often removed from public sale or converted to production holds, while upper-level sections benefit from elevated sightlines that may actually improve concert viewing relative to floor-level standing positions. The retractable roof status for concert events varies depending on artist and production specifications, as many large-scale productions prefer the enclosed acoustic environment of the closed roof configuration. Seating charts for specific concerts are published by the event promoter and the stadium in advance, and configurations vary enough between events that patrons are advised to review the specific chart for their event rather than assuming NFL seating maps apply.
Ticket Pricing and Cost Considerations
Ticket pricing at AT&T Stadium varies widely based on the event type, seat location, and market demand. For regular-season NFL games, face-value tickets for upper-level end zone seats typically begin in the range of $60 to $100 on the primary market, while Club Level sideline seats may run $200 to $500 or more depending on the opponent and game significance. Postseason games carry a substantial premium; lower-level sideline seats for playoff games routinely exceed $500 on the primary market, and resale prices on secondary platforms can escalate sharply as game day approaches if demand outpaces supply.
For major international events, pricing dynamics differ further. During the 2026 FIFA World Cup, AT&T Stadium hosted multiple group stage and knockout round matches, and official ticket prices for group stage matches were set by FIFA at tiered face values, with the highest category sideline tickets priced in the several-hundred-dollar range.[12] Secondary market resale prices for high-profile World Cup matches at AT&T Stadium reached $1,500 or more for group stage games involving prominent national teams, reflecting demand from international fan bases traveling to Texas for the tournament. Resale market data observed during the 2026 tournament indicated dynamic pricing behavior, with some listings declining from approximately $3,000 to approximately $1,500 within a 48-hour window as the event approached, suggesting that buyers willing to wait faced lower costs but also greater availability risk for desirable seat locations.
A critical consideration for all AT&T Stadium events is that the base ticket price does not include parking. Parking at stadium-managed lots is charged separately, with standard surface lot parking typically priced between $30 and $75 per vehicle depending on proximity to the stadium entrance and event type, and premium covered or closer-access lots priced higher.[13] Visitors arriving by rideshare services (Uber, Lyft) use designated drop-off and pickup zones on the stadium's perimeter, which can experience significant wait times during post-event departure periods at sellout crowds. Factoring parking, concessions, and merchandise, the total cost of attending a major event at AT&T Stadium can be substantially higher than the face value of the ticket itself, a pattern well understood by regular attendees of large-scale events at the venue.
Accessibility Features
AT&T Stadium provides accessibility accommodations throughout the venue in compliance with the Americans with Disabilities Act. Accessible seating is available at every level of the stadium, including Field Level, Club Level, and Upper Level sections, and is distributed across sideline and end zone positions to allow patrons to choose locations suited to their preferences. Companion seating is available adjacent to all accessible spaces, ensuring that guests with disabilities can be seated alongside members of their party.[14]
The stadium provides accessible entry through designated gates equipped with level-access entry points and automated door systems. Elevators connect all levels of the stadium, and accessible restrooms are located on every concourse level. Assistive listening devices are available for rental at Guest Services locations on the main concourse, and the stadium's video displays incorporate captioning for public address announcements during events. Guests requiring accessibility accommodations are advised to contact AT&T Stadium's guest services department in advance of their event to arrange specific seating needs or to request accessible parking in the lots designated for permit holders on the stadium's north and south perimeters.
Attractions
Beyond its role as a sports venue, AT&T Stadium draws visitors for a wide range of events throughout the year. In addition to the Cowboys' NFL schedule, the stadium regularly hosts major college football games, including Big 12 Conference matchups and neutral-site games between prominent national programs. The venue has hosted performances by a broad range of musical artists across genres, and its enclosed configuration with the retractable roof closed provides controlled acoustic conditions suited to large-production arena-scale concerts.
The stadium maintains a permanent contemporary art collection on public display throughout its concourses and public spaces, featuring works by artists including Annette Lawrence, Lawrence Weiner, and Trenton Doyle Hancock, among others. This collection, which the Cowboys organization developed in partnership with curators prior to the stadium's opening, distinguishes AT&T Stadium from most sports venues in the country and is accessible to ticket holders during events as well as on scheduled public tour days.[15]
The surrounding area of AT&T Stadium in Arlington offers complementary visitor attractions. Texas Live!, located immediately adjacent to the stadium campus, provides dining and entertainment options in a purpose-built district designed to accommodate pre- and post-event crowds. Globe Life Field, home of the Texas Rangers and located steps from AT&T Stadium's northeast corner, makes the immediate vicinity one of the most active sports and entertainment zones in the southern United States. For visitors extending their time in the region, the Cosm imm
- ↑ "Stadium Info", AT&T Stadium Official Website.
- ↑ "U2 opens AT&T Stadium in style", Dallas Morning News, August 21, 2009.
- ↑ "Arlington voters approve Cowboys stadium", Fort Worth Star-Telegram, May 2004.
- ↑ "Super Bowl History by Venue", NFL.com.
- ↑ cup/destination/dallas "Dallas — FIFA World Cup 2026 Host City", FIFA.com, 2026.
- ↑ "Arlington city, Texas QuickFacts", U.S. Census Bureau.
- ↑ "Dallas Live! Complete Guide to Texas Live!", worldcup2026.jp, February 14, 2026.
- ↑ "AT&T Stadium", HKS Architects.
- ↑ "Stadium Info", AT&T Stadium Official Website.
- ↑ "AT&T Stadium's massive video board", Dallas Morning News, August 20, 2009.
- ↑ "Seating Information", AT&T Stadium Official Website.
- ↑ cup/destination/dallas "Dallas — FIFA World Cup 2026 Host City", FIFA.com, 2026.
- ↑ "Parking Information", AT&T Stadium Official Website.
- ↑ "ADA Accessibility", AT&T Stadium Official Website.
- ↑ "Art Tours", AT&T Stadium Official Website.