The Star (Frisco)
The Star in Frisco is a 91-acre mixed-use development and the world headquarters and training facility for the Dallas Cowboys National Football League team. Located in Frisco, Texas, a northern suburb of Dallas, the complex serves as a public-private partnership designed to attract businesses, residents, and visitors to the city. It represents a significant investment in the region and a unique integration of professional sports, corporate offices, retail, and residential spaces.
History
The project’s origins trace back to the Dallas Cowboys’ need for a modern training facility and headquarters. The team previously operated out of Valley Ranch, which had become outdated and lacked the amenities desired for a contemporary NFL organization. In 2013, the Cowboys organization began exploring options for a new facility, ultimately selecting Frisco as the location due to its growth, pro-business environment, and accessibility. [1]
The development of The Star was structured as a public-private partnership between the Dallas Cowboys, the City of Frisco, Frisco Independent School District (FISD), and Hillwood Properties. The city contributed land and infrastructure improvements, FISD provided land for a new high school adjacent to the complex, and Hillwood Properties assisted with the overall development. Construction began in 2016, and the facility officially opened in August 2017. The project aimed to create a destination that would benefit not only the Cowboys but also the entire Frisco community, fostering economic development and enhancing the city’s reputation. [2]
Geography
The Star is situated in Frisco, Texas, within Collin County. The location was strategically chosen for its accessibility and proximity to the North Dallas Tollway and other major transportation arteries. The 91-acre site is located near the intersection of the North Dallas Tollway and Gaylord Parkway. The complex’s design incorporates a walkable, urban environment, with buildings clustered around a central plaza and green spaces.
The surrounding area is characterized by rapid residential and commercial growth. The development of The Star has spurred further investment in the immediate vicinity, with new hotels, restaurants, and retail establishments opening to serve visitors and residents. The adjacent Frisco High School benefits from shared facilities and resources with The Star, creating a unique educational and athletic environment. The complex’s location within the Dallas-Fort Worth metropolitan area provides access to a large and diverse workforce.
Culture
The Star serves as a focal point for football culture in North Texas. Beyond being the Cowboys’ headquarters, the complex hosts a variety of events throughout the year, including training camp practices open to the public, youth football camps, and community events. The Ford Center at The Star, a 12,000-seat indoor stadium, is used for practices, high school football games, and other sporting events.
The development also aims to foster a sense of community by providing public spaces for gathering and recreation. The plaza area features interactive displays, restaurants, and shops, creating a vibrant atmosphere. The integration of FISD facilities into the complex promotes collaboration between the Cowboys organization and the local school district. The Star’s design incorporates elements that reflect the Cowboys’ brand and history, creating a unique and recognizable identity.
Economy
The Star has had a significant economic impact on Frisco and the surrounding region. The development has attracted numerous businesses to the area, creating jobs and generating tax revenue. The presence of the Dallas Cowboys headquarters and training facility has enhanced Frisco’s reputation as a sports destination, attracting visitors and boosting tourism. [3]
The complex includes office space occupied by a variety of companies, ranging from corporate headquarters to smaller businesses. The retail component of The Star provides opportunities for local and national businesses to establish a presence in a high-traffic location. The residential units within the development contribute to the city’s housing stock and attract residents who want to live in a vibrant, mixed-use environment. The overall economic impact of The Star extends beyond the immediate development, stimulating growth in surrounding areas and supporting local businesses.
Attractions
The Ford Center at The Star is a primary attraction, hosting Cowboys training camp practices, high school football games, and other events. Visitors can tour the facility and gain insights into the team’s operations. The complex also features the Dallas Cowboys World Headquarters, offering a glimpse into the business side of the organization.
The Star’s retail and dining options provide a variety of entertainment and leisure activities. Several restaurants and shops are located within the development, catering to a range of tastes and preferences. The plaza area offers a public space for gathering and enjoying events. The complex's proximity to other Frisco attractions, such as the National Videogame Museum and Stonebriar Centre, further enhances its appeal as a destination.
Getting There
The Star is easily accessible by car via the North Dallas Tollway. Several exits provide direct access to the complex. Ample parking is available on-site, although it can be limited during major events. Public transportation options include the Dallas Area Rapid Transit (DART) system, with bus routes serving the Frisco area.
Ride-sharing services, such as Uber and Lyft, are readily available in Frisco. The complex’s location within the Dallas-Fort Worth metropolitan area makes it accessible from other parts of the region via major highways and airports. Dallas/Fort Worth International Airport (DFW) is approximately 30 miles south of The Star.